This curriculum for Diploma in Public Relations and Diplomacy is designed to meet the challenges and demands affecting Kenyans in this area. The curriculum is also designed to provide interdisciplinary approaches for training Public relations professionals who need to work competitively in all fields and areas in the Public relations sector of this country and beyond
Why Study the Programme
The programme is intended to meet the competences, enhance innovativeness and creativity, Additionally, students learn the theories and skills necessary to help them execute each stage of the strategic planning process. Specifically, students learn mass communication and public relations theories and principles; research methods; journalistic writing; public relations techniques and tactics; and strategic planning.
The management of relationships between organizations and their stakeholders has to be good in order to ensure the success of that organization. Professional and ethical public relations practitioners counsel need to behave in socially responsible ways that will enable them to earn a positive reputation with their stakeholders. The strategic management of public relations is a four-step process that includes research, planning, implementation and evaluation. With this in mind the University heeded to the call and developed this programme to meet this need in the society.
To be admitted into the Diploma in Public Relations and Diplomacy programme, a student must fulfill the following requirements:
a) Aggregate mean grade of C (plain) and above in the Kenya Certificate of Secondary Education (KCSE) or any other relevant qualifications recognized by the senate OR
b) A Kenya Certificate of Secondary Education with an average grade C- (C minus) and any other certificate relevant to the field. OR
c) Applicants who have not taken any of the above examinations must produce acceptable documentary evidence of having passed an examination of equivalent status.
Exemptions and Credit Transfers
Programme Start Dates
Every January, May and Sept